Running a modified version of Google's Android operating system, Ouya focuses more on the game-playing experience rather than fancy graphics. And compared to the new $400 PlayStation 4 and $500 Xbox One, it's a steal at just $100.
Supported with the help of fundraising site Kickstarter, Ouya will allow developers to create games and make them available to consumers immediately through the open market.
Ouya is scheduled to hit stores June 25.
"It's time we brought back innovation, experimentation, and creativity to the big screen," Ouya heads wrote on Kickstarter. "Let’s make the games less expensive to make, and less expensive to buy. With all our technological advancements, shouldn't costs be going down? Gaming could be cheaper!"
But critics argue that the Ouya is targeting the casual gamer, and that the audience just isn’t there.
"People who don't already have a PlayStation or Xbox aren't going to go looking for another gaming device to put in their living room," developer Edward McMillen told CNN Money. "That's the reason why they play games on their phone to begin with: it doesn't look like a gaming device."
Others, though, are already chatting about the Ouya game console on Twitter.
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